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New River Valley Times

Sunday, December 22, 2024

Voices of Privacy aims to raise awareness, spur action about information privacy

Virginiatech

Voices of Privacy aims to raise awareness, spur action about information privacy | https://vtx.vt.edu/

Voices of Privacy aims to raise awareness, spur action about information privacy | https://vtx.vt.edu/

Voices of Privacy aims to raise awareness, spur action about information privacy

You know the scenario: You scroll through social media and come across an article that piques your interest. You follow the link to a page, where you are met with a pop-up asking you to consent to have your data tracked via cookies. You almost instinctively click yes.

Just like that, in a matter of nanoseconds, you’ve consented to have your data tracked, collected, and analyzed by a website that you may or may not ever visit again.  

Under this common scenario, it would be easy to assume that online privacy is dead. Or, at the very least, on life support.

Not so, said France Bélanger.

“We cannot give up. Privacy is not dead.”

Fighting for privacy is one of the reasons why Bélanger, University Distinguished Professor in Virginia Tech’s Pamplin College of Business Department of Accounting and Information Systems, has partnered with Donna Wertalik, professor of practice in the marketing department, to create Voices of Privacy.

A first-of-its-kind initiative, Voices of Privacy combines video episodes on the web – or webisodes – as well as a range of resources available on its website, including expert interviews, news articles, how-to videos, and more, to highlight current issues about information privacy and solutions for those seeking to enhance their knowledge.

“Think of it as a cross between a TED talk and a master class,” said Wertalik.

Each webisode will feature Bélanger and Wertalik discussing different information privacy topics, including steps individuals can do to protect their information on different platforms – web, smartphones, and others.

“For example, most people don’t know, or understand, how to privately browse online,” said Bélanger. “It's relatively easy, but people just don't know. That’s why we are going to include how-to videos on our website.”

Wertalik said the initiative aims to raise awareness, interest, desire, and action about information privacy.

“Voices of Privacy is designed for anyone to learn, understand, participate, or share their online experiences,” she said. “It has been created to educate the public, ensuring they are taking steps to make sure their information is kept private.”

Original source can be found here

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