A passion for fashion with a multimedia twist
Three Virginia Tech students — a fashion merchandising and design major, neuroscience major, and mechanical engineering major — share an uncommon thread.The three have organized a revolutionary fashion show that’s now in its second year.“Within the first 20 seconds, you’re going to realize this is not a normal fashion show,” said Luis Kruger, who will direct the Vêtement de Rue Fashion Show on Feb. 4. at Moss Arts Center. “Expect to see something you’ve never seen before.”Kruger, a senior majoring in fashion merchandising and design, created the show as a passion project. Vêtement de Rue — the French translation for street clothing — reflects the brand’s style of everyday attire.Kruger co-founded the Vêtement de Rue brand with Brandon Kong, a senior majoring in clinical neuroscience, after they met at a first-year student orientation at Virginia Tech. They found out they shared similar creative interests and pioneered the Vêtement de Rue brand to fill a niche on campus.Both organized the first show last year — and it sold out in Moss Arts Center.Kruger refers to the show as a “metaphor,” representing a designer’s experiences during a creative vision.“You see the world through a different lens and are kind of taken out of the world itself,” Kruger said. “People in a creative zone feel disconnected — like in a different world.”To turn this vision into reality, the show incorporates performance and multimedia aspects — the most notable being a short feature film — in addition to clothing pieces designed and modeled by Virginia Tech students.
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